TaskHuman is an app offering personalized 1:1 video coaching on work and personal life topics, providing comprehensive support and guidance for overall wellbeing.

As the art director, I developed their brand illustration style and system, creating an extensive library of product and marketing visuals. This style played on the use of positive and negative space, following the brands core colors. The project earned recognition as Runner-up in Creative Quarterly 61 and was featured on World Brand Design Society and AIGA Eye On Design.

Art Direction
Illustration
Brand Design
Design Systems
Editorial Design