Diaspora

Diaspora is a Black-owned brand selling organically grown Hemp Flower, CBD products, and high-quality apparel. It is the brand’s mission to proudly own the land that their ancestors once farmed, empowering those alike who have experienced exodus and retelling the story of cannabis.

Featured on World Brand Design Society, Packaging of the World, & Mindsparkle Mag. Awarded the title of Winner, Creative Quarterly 66 (Illustration Category). Recipient of CSS Design Awards - Special Kudos.

Branding
Design Systems
Art Direction
Illustration
UI Design
Packaging Design
Print Design

The brand mark was greatly impacted by an ancient legend of the African diaspora, Yasuke. The first ever known African samurai in Japan. His story is one of persisting, overcoming and thriving against all odds.

Inspired by this story, the logo takes the form of an ancient samurai mask. It represents traditional Japanese inking techniques and is colored in a brilliant shade of red that symbolizes war & courage, yet also passion & love—a fitting combination of characteristics that embody the brand's voice.

After establishing the brand guidelines, I directed focus on creating original artwork, including digital illustrations, linocut prints, and etchings. These were implemented in various brand marketing channels like the website, product packaging, sales decks, and other collateral.